Face

CASE STUDY

FACE is a national and bilingual Black-led non-profit organisation focused on providing resources and information to the Black community across Canada with the aim of accelerating wealth creation for Canadians of African descent.

Project Overview

Influence Orbis had the opportunity to work closely with FACE Coalition, a prominent Black-led non-profit organization in Canada. We were tasked with designing and strategizing everything from scratch to support their mission of accelerating wealth creation for Canadians of African descent.

LOGO MARk

The logo mark we created for FACE Coalition features a Canadian Maple leaf incorporating the colors white and red, representing Canada. Within the Maple leaf, we incorporated the face of a black woman looking up. This design symbolizes the rise and prosperity of black entrepreneurs across Canada, highlighting the organization’s mission to empower and uplift the Black community. The combination of the Maple leaf and the black woman’s face represents the merging of Canadian identity and the aspirations of black entrepreneurs, conveying a powerful message of unity, progress, and inclusivity.

OnlinePresence

We developed an innovative online portal for FACE Coalition, which played a crucial role in facilitating the adjudication of over 40 million dollars in funding to black entrepreneurs across Canada. The platform was designed to be easy to use for both entrepreneurs seeking funding and the FACE Coalition team responsible for managing the funding requests. It provided a streamlined application process, enabling entrepreneurs to apply for funding efficiently. The platform also equipped the FACE Coalition team with the necessary tools to handle and process funding requests effectively, ensuring a smooth and transparent process.